Critical Path Group

Marc Elrick

Principal & Founder

Marc is the founding principal of Critical Path Group. A graduate of the Royal Military College of Canada, Marc was an operational naval officer for eight years, serving in Halifax Class warships with allied navies around the world before being recruited by a global management consulting firm. He subsequently founded Critical Path Group in January, 2003. Marc holds a BA (Hons) and an MBA specializing in technology commercialization and new venture planning.

A prolific networker, Marc believes strongly in distinguishing between leadership and management – defining management as coping with business complexity, and leadership as coping with the human element of change. When not leading the firm, Marc practices being an “earth astronaut” – skiing, mountain biking, and fly fishing in the mountains of western Canada & the United States. He is also an avid scuba diver and standup paddle boarder. He has lived in Canada, the UK, Germany, and Australia.

Spencer Coulter

Project Manager

As a Project Manager at Critical Path Group, Spencer is currently responsible for the strategic development, management and execution of the Atlantic Venture Forum. In his previous role as Marketing Lead, Spencer has developed additional skills through engaging with marketing communications and media partners, as well as executing various marketing plans and event logistics. Spencer comes to Critical Path Group with a background in event management, design, marketing, and public relations.

Spencer holds a Business Administration Diploma with a major in both Marketing and Management from the Southern Alberta Institute of Technology. Outside of the office, Spencer enjoys a variety of outdoor activities including hiking, rafting, sailing and beach volleyball. He also enjoys traveling to new destinations, having already traveled to places such as Belize, Switzerland, France, Italy, Hawaii, Mexico, and the Dominican Republic.

Taylor Ellis

Digital Media Marketing Coordinator

As the Digital Media Marketing Coordinator at Critical Path Group, Taylor is currently responsible for data mining, document creation and content design.

Taylor holds a Legal Assistant diploma from the Southern Alberta Institute of Technology and is currently finishing her Bachelor of Art’s Degree in Justice Studies from Royal Roads University online.  Outside of work, Taylor enjoys hiking, volleyball, and adventuring with her dog.